Some things you know, others you dont.

Some things you know, some things you don't

This piece "Some things you know others you don't" is a diagrammatic piece outlining the personal involvement and complicity of, particularly western individuals in the system of international Neoliberal consumer capitalism. The composition of this piece was taken from the Afghanistan War Diagram, designed to illustrate the multifaceted nature of conflict. I used its infographic language and its incomprehensible outcome as an apt metaphor for the way in which we have allowed the expansion of capitalisms boundaries to envelop all aspects of social interaction. Despite not understanding that by doing so, we have affected more of our society and environment negatively through exposing it to the profit motive and capitalisms basic principle of quantification through reduction.


The main focus of this piece was root the viewer in the discourse, doing so by including familiar themes such as sport, music, television and brands such as Facebook, Apple, KFC Asos and Uber. However, by connecting these modern elements of society with the historical events that allowed their fruition the piece takes on the role of a sort of historical conspectus. An overview of the entanglement of concepts and moments aligned so as to create the present framework of capitalism that we are familiar with. The attempt to deploy a kind of nudge theory, utilising Sergei Eisenstein's Intellectual Montage theory, which states that by placing two disparate images together you can create a third image in the mind of the viewer. Therefore, affecting the viewers ease at exploiting the brutal inequality of the dispersion of labour to make cheap textiles, or the decimation of the environment through the consumption of food grown in biodiverse areas, such as the Amazon Rainforest. As well as using proximity, many of the images are connected by colour coded lines. Once again using capitalisms own language of reduction and simplification to highlight its own myriad of horrors. The arrows break this simultaneous timeline into Money, Power, Effect and Connection, showing for example the correlation between colonialism and modern exploitation.